Digital Marketing Specialist

Job Description

• Social Media Management: Manage and execute the company’s social media strategy, with a primary emphasis on growing our brand and engagement on LinkedIn for the US market.
• Campaign Support: Assist in the planning, execution, and monitoring of various marketing campaigns, including Email Marketing, Content Marketing, and Webinars.
• Cross-Functional Collaboration: Collaborate closely with the sales and product teams to ensure our marketing campaigns align with business objectives and product launches.
• SEO & Content: Conduct thorough keyword research to identify high-value, relevant terms for our B2B SaaS audience. Write, edit, and optimize engaging blog posts, articles, and other long-form content that aligns with our content strategy and SEO best practices.
• Performance Reporting: Assist with reporting on marketing campaign performance, utilizing analytics tools like Google Analytics and social media analytics to track key metrics.

Qualification:

• Bachelor’s degree in marketing, Communications, International Business, or a related field.
• 1-2 years of experience in a digital marketing role, with a strong preference for experience in a startup environment.
• Excellent written and verbal communication skills.
• Basic understanding of digital marketing principles, including content marketing and email marketing.
• Hands-on experience with Mailchimp is required.
• Proficiency in keyword research methodologies and tools (e.g., SEMrush, Google Keyword Planner).

Employee Benefits:

• Competitive salary
• Performance bonus plan after a year of hire
• Accidental insurance and medical insurance for you and your two family members
• Team building events
• Quarterly outings and monthly fun events
• CIT option
• Various skill development training

Work Culture:

• Young and dynamic work culture
• Work hard, play hard
• Grow with us
• Passionate, committed, and creative culture